The Morning Swim

Dive in to the latest & greatest news from around the digital world.
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Posts tagged "apps"

WHAT:
Clever use of Facebook and Youtube in this new campaign from Claussen Pickles. They brought in a famous UK TV showrunner to direct a series of clips that highlight the temperature of Claussen’s pickles compared to that of the competition. Sound like dull content? Have a look for yourself… (via MediaPost)

WHERE:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158019&nid=130672 


WHAT:
Another year, another study showing that CMOs are set to increase their spend in social media. This study from Duke University found that CMOs will increase their share of budgets from 7.1% to 10.1% this year and up to 17.5% the year after. Makes sense to me. (via Triangle Business Journal)

WHERE:
http://www.bizjournals.com/triangle/news/2011/09/06/duke-survey-social-media-marketing.html 


WHAT:
Ralph Lauren and The New York Times have partnered for a complete sponsorship or the latter’s iPad app and the results are stunning! The placements and creative work beautifully within the app and add to the experience rather than detract from it. Here’s hoping this is the start of a trend. (via MediaPost)

WHERE:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158016&nid=130670 


WHAT:
And, finally, a quick stop into the world of pornography, because really, where would the internet be without pornography? The .XXX domains hit the shelves today and there’s great debate over what this will mean for brands - both porny and non-porny. (via Mashable)

WHERE:
http://mashable.com/2011/09/06/xxx-domains-go-on-sale-wednesday/