The Morning Swim

Dive in to the latest & greatest news from around the digital world.
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WHAT:
A couple of studies to kick things off this morning. The first, from SocialCode, looks at the difference between young Facbeook users and those over 50. What they find is that while younger users are more likely to like an ad or product, older users are much more likely to actually click through. (via MediaPost)

WHERE:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=157615&nid=130453


WHAT:
The second study comes from comScore and analyzes search traffic for social king Facebook, and up and comer Google+. They find that it’s a younger crowd that is on the hunt for Google+. Suprised? (via comScore)

WHERE:
http://blog.comscore.com/2011/08/searcher_demographics.html 


WHAT:
A survey from SAS Canada and Leger Marketing finds that Canadian companies are not using social media to its fullest potential. I have a feeling that few will be surprised by this… (via MarketingMag)

WHERE:
http://www.marketingmag.ca/news/media-news/topline-are-canadian-companies-maximizing-social-media-35174 


WHAT:
And back to the ongoing battle of the mobile banking apps! In this round, CIBC goes toe to toe with TD. Click through to see who reigns supreme! (via BankNerd)

WHERE:
http://banknerd.ca/2011/08/30/mobile-banking-app-match-2-canadian-imperial-bank-of-commerce-vs-toronto-dominion-bank/ 


WHAT:
And finally, a (relatively) oldie but goodie. Coca Cola recently launched their new Freestyle campaign that allows users to create their own Coke beverage using a wide variety of Coke products. It’s an interactive app for Facebook and mobile that also has real world engagement. A must see!

WHERE:
http://www.facebook.com/cocacolafreestyle 

  1. themorningswim posted this