The Morning Swim

Dive in to the latest & greatest news from around the digital world.
Recent Tweets @trevorthomas

WHAT:
Huge news from the Canadian banking world as BMO [CLIENT] launches an Near Field Communication (NFC) payment system. They’ve created a sticker that can be attached to a user’s cell phone and will carry that person’s BMO MasterCard info. When tapped to a PayPass reader, PRESTO! Payment!! (via MoneyVille)

WHERE:
http://www.moneyville.ca/article/1053048—bmo-launches-cellphone-swipe-and-pay?bn=1 


WHAT:
Some news from the Really Bad Ideas Department… The BCAA Traffic Safety Foundation has launched “Pavement Patty”. Have a look… (via Ads of the World)

WHERE:
http://adsoftheworld.com/media/ambient/bcaa_preventable_pavement_patty 


WHAT:
For the launch of Windows 8, Microsoft is refreshing Internet Explorer in desktop and tablet form. What’s interesting is that they’re dropping Flash support. (via Mashable)

WHERE:
http://mashable.com/2011/09/15/microsoft-internet-explorer-10-metro/ 

WHAT:
A couple of interesting stories from the world of publishing this morning. First, comes news that publishing giant Hearst is set to remake all of its site in HTML5. This switch will make their many magazine sites compatible with the majority of mobile apps on the market. The first site, for Good Housekeeping, seems to suggest that they’re off to a good start. (via Folio)

WHERE:
http://www.foliomag.com/2011/hearst-convert-all-sites-html5 


WHAT:
The other publishing-related news comes from the Sporting News, which has just launched a personalized iPad app for its readers. Determined to not be just another magazine app, their app asks users to personalize their experience by submitting their preferences right from the start. I love this strategy! (via MinOnline)

WHERE:
http://www.minonline.com/news/Sporting-News-Powers-Up-with-Personalized-iPad-App_18931.html 


WHAT:
And in the world of digital publishing, it looks like Mashable is going to be expanding their reach from digital and social to all forms of news. Can’t say that I get this one… (via NYT)

WHERE:
http://mediadecoder.blogs.nytimes.com/2011/09/13/mashable-expanding-its-coverage/ 


WHAT:
Speaking of Mashable, this morning, they’re reporting on a new Twitter analytics tool.  I’ve yet to take it for a test drive, but it looks like a great system and I can’t wait to try it out. (via Mashable)

WHERE:
http://mashable.com/2011/09/13/twitter-web-analtyics/ 


WHAT:
More Twitter… The running stat for quite sometime has been that 50% of Twitter traffic/tweets comes from mobile. Well, it’s time to reset the clock, as that number is up to 55%! What this means is that anything you post on Twitter should be mobile friendly! (via MediaPost)

WHERE:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158218&nid=130913 


WHAT:
Finally, just about everyone was stunned to see this headline yesterday: “Older Internet Users Drive Mobile Social Adoption”. Nope, no typos in there. The 55+ set is driving social media growth. (via MediaPost)

WHERE:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158378&nid=130922 

WHAT:
Some new ways to advertise on Facebook are being tested out. Facebook’s new ticker is now featuring sponsored stories that allows the ads to be more visible to the user. The ticker has not yet made it’s way to my profile, but I hope it does soon, as I like the idea. (via AllFacebook)

WHERE:
http://www.allfacebook.com/sponsored-stories-appear-in-facebooks-new-ticker-2011-09 


WHAT:
Windows 8. Why it seems like just yesterday that Microsoft was making a big fuss about Windows 7. Out with old, in with the new, I suppose. Windows 8 is supposed to be the OS for all as Microsoft tries to pull back some share that it’s lost to Apple and it’s iPad. (via Mashable)

WHERE:
http://mashable.com/2011/09/13/windows-8-column/ 


WHAT:
And, finally, from the “did he really say that” file: the acting president of HTC has decided the iPhones are for old people. Well, good luck with that Martin… (via Mashable)

WHERE:
http://mashable.com/2011/09/12/iphones-old-people-htc/ 

 

WHAT:
Some Twitter news to kick off this Monday. Apparently, the micro-blogging service has gone and got itself an agency. Perhaps this is not the most exciting news in the world, but for this blog - about advertising and digital - well there couldn’t be a more relevant item! (via Ad Age)

WHERE:
http://adage.com/article/agency-news/twitter-tap-edelman-handle-public-relations/229705/ 


WHAT:
If you weren’t into the Twitter/agency story, maybe this piece of Twitter news will excite you. Seems that adding a Twitter Share button to your site can drive up to seven times more traffic than if you left it off. The majority of site still aren’t doing this… are you? (via AllTwitter)

WHERE:
http://www.mediabistro.com/alltwitter/twitter-share-button-traffic_b13307 


WHAT:
This feature of 4 Facebook contests is quite informative. All four offer different experiences and prizes, but it’s interesting to see just how much is possible  when running a contest on the site (via Mashable)

WHERE:
http://mashable.com/2011/09/11/successful-facebook-contests/


WHAT:
And, finally, some stats for all you Angry Birds fans. Come on, you can admit it, I’m in the same boat! Ok, I may be in a different boat… I’ve 3 starred every level of every game. Bragging? Yes. Don’t know what I’m talking about? Click below… (via Mashable)

WHERE:
http://mashable.com/2011/09/11/angry-birds-infographic/ 

WHAT:
Nice to see Ford making such a triumphant comeback. It wasn’t too long ago that they were teetering on the brink. Perhaps not as badly as GM, but it was still a dire situation. This latest campaign to launch their first Global vehicle, the Focus ST, is a winner for me on many fronts. (via MediaPost)

WHERE:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158067&nid=130703 


WHAT:
Here’s an interesting take on home mortgages. Not sure there’s much I can add to this… (via Ads of the World)

WHERE:
http://adsoftheworld.com/media/tv/firstbank_stress


WHAT:
Facebook has partnered with The National September 11 Memorial and Museum to ask users to dedicate their profile pics and status to the memory of 9/11 victims. The app is beautifully built, easy to use and - in my opinion - a great use of Facebook (via Mashable)

WHERE:
http://mashable.com/2011/09/08/911-memorial-facebook-app/


WHAT:
In honour of my gracious service provider, Tumblr, here’s a great read on why you should keep your eye on Tumbr. I chose it because it is just so easy to use, while still maintaining a pro look and feel. The 4 reasons within make a much stronger case. (via MediaPost)

WHERE:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=157752&nid=130703 


WHAT:
Slightly off topic, but I just love Gordon Ramsay. And since this clip is on Youtube, I’m counting it as digital. Snake 7 Ways in Vietnam. No more words required. Enjoy! (via Youtube)

WHERE:
http://youtu.be/pNzwy6ZFnuk 

WHAT:
Clever use of Facebook and Youtube in this new campaign from Claussen Pickles. They brought in a famous UK TV showrunner to direct a series of clips that highlight the temperature of Claussen’s pickles compared to that of the competition. Sound like dull content? Have a look for yourself… (via MediaPost)

WHERE:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158019&nid=130672 


WHAT:
Another year, another study showing that CMOs are set to increase their spend in social media. This study from Duke University found that CMOs will increase their share of budgets from 7.1% to 10.1% this year and up to 17.5% the year after. Makes sense to me. (via Triangle Business Journal)

WHERE:
http://www.bizjournals.com/triangle/news/2011/09/06/duke-survey-social-media-marketing.html 


WHAT:
Ralph Lauren and The New York Times have partnered for a complete sponsorship or the latter’s iPad app and the results are stunning! The placements and creative work beautifully within the app and add to the experience rather than detract from it. Here’s hoping this is the start of a trend. (via MediaPost)

WHERE:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158016&nid=130670 


WHAT:
And, finally, a quick stop into the world of pornography, because really, where would the internet be without pornography? The .XXX domains hit the shelves today and there’s great debate over what this will mean for brands - both porny and non-porny. (via Mashable)

WHERE:
http://mashable.com/2011/09/06/xxx-domains-go-on-sale-wednesday/

A little late this morning, and I apologize. It’s a work-from-home week for me, and I’m playing catch-up after the long weekend. Without any further ado…

WHAT: 
It looks like search engines (ok, let’s just call them Google) are finally beginning to reward a proper web presence over the more shady black hat SEO practices that have dominated for so long. In their quest to return the most relevant sites, Google now favours rich content like videos, infographics and even social mentions! (via AdAge)

WHERE: 
http://adage.com/article/digitalnext/finally-search-starting-reward-creativity-shady-tactics/229599/ 


WHAT:
Discount/Deal-of-the-Day sites are everywhere. And the deals have ranged from waxing, to teeth whitening, to massages, to teeth whitening, to waxing, to massages and everything in between! So how about a discount on a University education? That’s right, you can save 60% on tuition to a graduate teaching program at National Louis University. Perhaps this is why I’ve never heard of National Louis University? (via Mashable)

WHERE:
http://mashable.com/2011/09/05/groupon-tuition-deal/ 


WHAT:
If you’ve been following the tablet wars, you’ll know that the iPad is really just stomping all over the competition, barely noticing any of the other entries into the market. That might all change with the launch of the Sony S. It’s an Android, and by all accounts it could be a game-changer… (via Mashable)

WHERE:
http://mashable.com/2011/09/06/sony-tablet-s-pre-order/ 

WHAT:
Just one thing to share today, as I want to give it the attention it deserves. 
Heard of the MakerBot?? Well, this morning it blew my mind. I’ll include the link to the MakerBot site below, but I wanted to mention this GE campaign that makes brilliant use of the MakerBot as well as Facebook.
Using the MakerBot, they’ve created the GE Air Show that allows users to recommend different aircraft that they’d like to see. The MakerBot then creates models and GE films an airshow video.
So much fun to watch! 

WHERE:
https://www.facebook.com/GE?sk=app_243817315643208
http://www.makerbot.com/